Archive for April 2017

Office Depot offers customers a huge selection of office supply merchandise. As a result, inventory investment _____________.

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Office Depot offers customers a huge selection of office supply merchandise. As a result, inventory investment _____________. 



A. increases because they have to carry back up stock for each SKU
B. increases because of the increase in demand
C. increases because of the value of the assortment
D. decreases because of the increase of the customer base
E. decreases because of the introduction of back up stock




Answer: A

Which of the following statements about NAICS codes is TRUE?

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Which of the following statements about NAICS codes is TRUE? 




A. The letters in NAICS stand for National Assortments in Commercial Stores.
B. Retailers with the same NAICS codes are likely to compete against each other.
C. A retailer's principal competitor is seldom, if ever, in the same NAICS category.
D. The NAICS code categorizes businesses according to an 8-digit classification system.
E. The classifications for retail firms are based upon the location of the store fronts.





Answer: B

The North American Industry Classification System (NAICS):

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The North American Industry Classification System (NAICS): 



A. was developed by the Federal Trade Commission (FTC)
B. uses an 8-digit classification system
C. was created to collect data on North America's business activity
D. is limited in its use to only retail institutions
E. is used only by the United States




Answer: C

New retail formats are created and evolve because _______.

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New retail formats are created and evolve because _______. 



A. consumers lose interest
B. large retailers have undertaken stronger marketing campaigns
C. consumers needs and competition change
D. private branding dictates new fashion
E. retailers have built better relationships with key customers





Answer: C

McKenna was shopping for a new electric mixer. Online she found the perfect one at williams-sonoma.com, but when she went to the Williams-Sonoma store, she found the same mixer for $15 more. The retailer has a problem with:

April 29, 2017 Add Comment

McKenna was shopping for a new electric mixer. Online she found the perfect one at williams-sonoma.com, but when she went to the Williams-Sonoma store, she found the same mixer for $15 more. The retailer has a problem with: 



A. depth of merchandise prices
B. a corporate problem between channels
C. price inconsistency across channels
D. product inconsistency
E. None of the above




Answer: C

Judy invites her friends over to her home for an evening of socializing along with everyone getting makeovers. Afterwards, the invited women were all shown the product that was used for their makeovers and they were given the opportunity to purchase the product and browse through a catalogue for additional products to purchase. This is an example of:

April 29, 2017 Add Comment

Judy invites her friends over to her home for an evening of socializing along with everyone getting makeovers. Afterwards, the invited women were all shown the product that was used for their makeovers and they were given the opportunity to purchase the product and browse through a catalogue for additional products to purchase. This is an example of: 



A. a party plan system.
B. a multilevel network.
C. an infomercial.
D. a pyramid scheme.





Answer: A

Catherine was interested in purchasing a digital camera so she went on Best Buy's website to learn more about the different features and capabilities of the device. Since she was going to Target to buy her groceries anyway, she decided to just buy the digital camera at Target. This is an example of:

April 29, 2017 Add Comment

Catherine was interested in purchasing a digital camera so she went on Best Buy's website to learn more about the different features and capabilities of the device. Since she was going to Target to buy her groceries anyway, she decided to just buy the digital camera at Target. This is an example of: 



A. channel migration
B. cross-shopping
C. multi-channel users
D. entrepreneurs
E. electronic agents





Answer: A

What is a way that retailers can reduce channel migration?

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What is a way that retailers can reduce channel migration? 



A. Promote private-label merchandise that can be purchased only from that retailer.
B. Persuade suppliers to increase their sales forecasts.
C. Encourage vendors to deliver complete assortments.
D. Increase efficiencies of supply chain management.
E. None of the above





Answer: A

Which of the following is NOT true in describing issues in multichannel retailing?

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Which of the following is NOT true in describing issues in multichannel retailing? 




A. Many retailers are struggling to integrate the shopping experience across all their channels.
B. Legacy systems along with disconnected customer and inventory databases hamper retailers' ability to maintain consistency across channels.
C. Technology upgrades are inexpensive for retailers to integrate all systems at once.
D. Multichannel retailers try to provide features and services that offer a good customer experience.





Answer: C

Which of the following assets can K-mart utilize to attract shoppers to its website?

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Which of the following assets can K-mart utilize to attract shoppers to its website? 




A. Persuade investors with positive sales forecasts.
B. Encourage vendors to deliver the assortments.
C. Focus on bankruptcy proceedings to create a trustworthy image.
D. Print the website on signage, bags and in advertising.
E. Prime its sales associates to use its website.




Answer: D

JCPenney carries sizes for big and tall men, but all sizes are not available in all stores. What should JCPenney do in order to communicate this message to their customers?

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JCPenney carries sizes for big and tall men, but all sizes are not available in all stores. What should JCPenney do in order to communicate this message to their customers? 



A. They should advertise big and tall men's merchandise on all of their newspaper supplements and commercials.
B. JCPenney should train their sales associates to mention this when closing sales with each customer.
C. JCPenney should advertise this by featuring big and tall men on its Holiday Catalog.
D. JCPenney should actively advertise these assortments to competitors.
E. A database should be developed of those who purchase merchandise for big and tall men. Then, JCPenney should market specifically to those shoppers.





Answer: E

Why are retailers concerned about disintermediation?

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Why are retailers concerned about disintermediation? 




A. Manufacturers can offer broader assortments.
B. Retailers believe that manufacturers know more about the consumer since they manufacture the products that the consumer demands.
C. Manufacturers have a lot of experience in distribution.
D. Retailers believe that manufacturers could take sales away from them by allowing customers to buy products through the manufacturer's web site.




Answer: D

Levi's sells its jeans through its website on the Internet and has received complaints from its retailers who were concerned about the negative effects of:

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Levi's sells its jeans through its website on the Internet and has received complaints from its retailers who were concerned about the negative effects of: 



A. leapfrog marketing
B. a distribution detour
C. disintermediation
D. distribution disruption
E. customer circumvention



Answer: C

Matt used to shop for electronics at the closest Best Buy store. But now that he has his iPad, he does his electronic shopping online at bestbuy.com instead of in a Best Buy store. This is an example of ___________.

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Matt used to shop for electronics at the closest Best Buy store. But now that he has his iPad, he does his electronic shopping online at bestbuy.com instead of in a Best Buy store. This is an example of ___________. 




A. leveraging
B. efficient fulfillment
C. inconsistent execution of services
D. cannibalization
E. market presence




Answer: D

What are two constraints facing store retailers today?

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What are two constraints facing store retailers today? 




A. leveraging existing assets and pricing
B. offering unique merchandise and efficient fulfillment
C. size of the store and inconsistent execution of services
D. inflation and sale inconsistency
E. supply chain management and market presence




Answer: C

Disintermediation occurs when ____________.

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Disintermediation occurs when ____________. 




A. a manufacturer sells directly to a wholesaler who then sells to a retailer
B. a retailer purchases from a few wholesalers resulting in increased competition and price
C. a manufacturer sells directly to other manufacturers who distributes to an array of wholesalers
D. a manufacturer sells directly to consumers, bypassing retailers
E. wholesalers disagree about the agreements between the manufacturer and the retailer





Answer: D

If L'Oreal cosmetic products wanted to sell exclusively through the Internet channel, it would most likely have a difficult time because:

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If L'Oreal cosmetic products wanted to sell exclusively through the Internet channel, it would most likely have a difficult time because: 



A. of the competition from other manufacturers.
B. it doesn't have name recognition.
C. the manufacturer doesn't own the rights to the brand name.
D. the manufacturer doesn't have the appropriate systems to fulfill individual orders.
E. the demand would overwhelm the supply.





Answer: D

If a retailer plans to use the online channel synergistically with other channels, it can expect:

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If a retailer plans to use the online channel synergistically with other channels, it can expect: 





A. its multichannel customers to make more purchases
B. massive cannibalization
C. a decrease in sales from all of its other channels
D. customers to research on the website and shop in competitive stores
E. sales to stabilize equally among the channels



Answer: A

By obtaining information about customer preferences, and past purchase behavior, retailers operating an electronic channel are able to:

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By obtaining information about customer preferences, and past purchase behavior, retailers operating an electronic channel are able to: 




A. design more secure sites for credit card users
B. develop faster download times
C. offer lower prices
D. respond immediately to consumer inquiries
E. tailor merchandise and recommendations




Answer: E

Which of the following statements about Internet retailing is TRUE?

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Which of the following statements about Internet retailing is TRUE? 



A. E-retailers have lower prices.
B. Electronic retailing can offer superior benefits in comparison to those of which other channels offer because it has the ability to personalize information to each customer economically.
C. Retail sales through the electronic channel are growing at the same rate of sales growth as through the catalog channel.
D. The electronic channel offers a less satisfying shopping experience than catalogs.





Answer: B

Automated retailing:

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Automated retailing: 




A. is most effective in high traffic areas.
B. is based on the idea that social relationships influence buying habits.
C. uses a master distributor as lead salesperson.
D. is a recruiting tool for multilevel networks.





Answer: A

Ayesha went to Amazon.com to see the latest book by her favorite author. When she opened the website, Amazon.com greeted her by name, and recommended books based upon the purchases and books she viewed in the past. Amazon.com was utilizing:

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Ayesha went to Amazon.com to see the latest book by her favorite author. When she opened the website, Amazon.com greeted her by name, and recommended books based upon the purchases and books she viewed in the past. Amazon.com was utilizing: 



A. shopping bots
B. cookies
C. broad-band Internet access
D. limited information
E. repeat customer service strategy



Answer: B

The major advantage of TV home shopping compared to catalog retailing is:

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The major advantage of TV home shopping compared to catalog retailing is: 




A. its ability to create time and place utility
B. the lack of federal regulation of the media
C. the easy return policy for unsatisfactory products
D. its ability to schedule when certain types of merchandise will be shown
E. that customers can see the merchandise demonstrated on TV





Answer: E

Ben saw a 30-minute TV show with George Foreman on it. During the show, Foreman was showing how to prepare a variety of foods so that they would be totally fat-free. Each item was prepared using a special cooker. During the show the TV audience was given several opportunities to buy the cooker. Ben was watching:

April 29, 2017 Add Comment

Ben saw a 30-minute TV show with George Foreman on it. During the show, Foreman was showing how to prepare a variety of foods so that they would be totally fat-free. Each item was prepared using a special cooker. During the show the TV audience was given several opportunities to buy the cooker. Ben was watching: 



A. an infomercial
B. direct selling
C. a sales promotion
D. outbound telemarketing
E. interactive online retailing




Answer: A

Infomercials:

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Infomercials: 




A. are 60-second commercials.
B. usually solicit orders placed by telephone.
C. use testimonials rather than demonstrations to sell products.
D. are not shown on broadcast television.




Answer: B

A party plan system:

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A party plan system: 




A. is a form of direct-response advertising.
B. is based on the idea that social relationships influence buying habits.
C. may be illegal if it develops into a pyramid scheme.
D. uses a master distributor as lead salesperson.
E. is a recruiting tool for multilevel networks.






Answer: B

Which of the following statements does NOT describe online retailing correctly?

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Which of the following statements does NOT describe online retailing correctly? 




A. Perspectives on electronic retailing have changed dramatically over the past 10 years.
B. Electronic retailers who have niche target markets are more likely to be successful.
C. Online retail sales continue to grow much faster than retail sales through stores and catalogs.
D. Traditional store-based retailers are using the Internet to evolve into multi channel retailers.
E. It has been realized that the Internet is a revolutionary new retail format that will replace stores and catalogs.





Answer: E

Margaret went to the mall on her lunch hour to eat with her sister, Val. While they were there, they witnessed a back-to-school fashion show in Kohl's. They took a walk and watched the children play in the center arena. What benefit of store shopping were Margaret and Val enjoying?

April 29, 2017 Add Comment

Margaret went to the mall on her lunch hour to eat with her sister, Val. While they were there, they witnessed a back-to-school fashion show in Kohl's. They took a walk and watched the children play in the center arena. What benefit of store shopping were Margaret and Val enjoying? 




A. Detailed information
B. Entertainment and social interaction
C. Convenience
D. Personal service
E. Touch and feel products




Answer: B

A multi-channel retailer is one that:

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A multi-channel retailer is one that: 




A. is a combination of single channel retailers.
B. channels all assortments through the stores.
C. works with other retailers who are in the channel.
D. sells merchandise or services through more than one channel.
E. buys merchandise from multiple channels to sell in the stores.





Answer: D

Early in JCPenney's history, store managers determined the type of merchandise sold, the price of the merchandise, the promotion of the merchandise and the management of the store employees. This describes an organizational structure that is _______________.

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Early in JCPenney's history, store managers determined the type of merchandise sold, the price of the merchandise, the promotion of the merchandise and the management of the store employees. This describes an organizational structure that is _______________. 




A. centralized
B. decentralized
C. integrated
D. disengaged
E. incorporated




Answer: B

Ingvar Kamprad, the founder of the Swedish-based home furnishing retail chain, IKEA, discovered in his youth that he could make a profit by buying in bulk and selling the items individually at a low price. This concept is one of the activities retailers do:

April 29, 2017 Add Comment

Ingvar Kamprad, the founder of the Swedish-based home furnishing retail chain, IKEA, discovered in his youth that he could make a profit by buying in bulk and selling the items individually at a low price. This concept is one of the activities retailers do: 



A. to create value.
B. for integration.
C. to display corporate social responsibility.
D. to create a retail mix.
E. to be ethical.





Answer: A

Initially, Anita Roddick, the founder of The Body Shop, recycled bottles to save money when the company was in its infancy. What stage would this be considered in terms of Corporate Social Responsibility in their strategy?

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Initially, Anita Roddick, the founder of The Body Shop, recycled bottles to save money when the company was in its infancy. What stage would this be considered in terms of Corporate Social Responsibility in their strategy? 



A. Initial stage
B. Second stage
C. Tertiary stage
D. Fourth stage
E. Acquisition stage






Answer: B

A retailer that asks their customers to bring their own shopping bags or charges 5¢ per bag, but does not engage in any other corporate social responsibilities unless required by law, would be considered in what stage in their strategy?

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A retailer that asks their customers to bring their own shopping bags or charges 5¢ per bag, but does not engage in any other corporate social responsibilities unless required by law, would be considered in what stage in their strategy? 




A. Initial stage
B. Second stage
C. Tertiary stage
D. Fourth stage
E. Acquisition stage




Answer: B

A company that is in the second stage of corporate social responsibility:

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A company that is in the second stage of corporate social responsibility: 



A. only engages in CSR activities that are required of them by law.
B. engages in CSR activities that provide a short-term financial benefit.
C. engages in CSR activities because they believe it is the right thing to do.
D. engages in CSR activities for the well being of everyone.






Answer: B

Belinda is a swimwear buyer for a major department store. She will allow vendors to purchase her lunch at the local coffee shop when they visit. One October, she dined with a new vendor to discuss a progressive line of men's swimwear that is popular in resorts throughout the Caribbean. Belinda's goal was to assess the assortments for her company in order to see if the product was a good fit for the company brand. During lunch, the vendor invited Belinda for an all-expense paid weekend trip to Jamaica to see the popularity of the merchandise. His goal was to enable her to make a more educated decision when buying the product. Belinda hesitated to accept because of:

April 29, 2017 Add Comment

Belinda is a swimwear buyer for a major department store. She will allow vendors to purchase her lunch at the local coffee shop when they visit. One October, she dined with a new vendor to discuss a progressive line of men's swimwear that is popular in resorts throughout the Caribbean. Belinda's goal was to assess the assortments for her company in order to see if the product was a good fit for the company brand. During lunch, the vendor invited Belinda for an all-expense paid weekend trip to Jamaica to see the popularity of the merchandise. His goal was to enable her to make a more educated decision when buying the product. Belinda hesitated to accept because of: 


A. personal and professional ethics.
B. the scheduling of the buy for the spring season.
C. the price of the exclusive merchandise would not match the income level of her target market.
D. the manufacturer would be unable to develop the line in time for next spring.





Answer: A

Best Buy purchases many of the DVDs, Wii games, and players by the truckload then sells them in smaller quantities to its stores where consumers are allowed to buy them individually. What business function is Best Buy performing?

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Best Buy purchases many of the DVDs, Wii games, and players by the truckload then sells them in smaller quantities to its stores where consumers are allowed to buy them individually. What business function is Best Buy performing? 



A. Providing assortments
B. Breaking bulk
C. Holding inventory
D. Providing services





Answer: B

______ describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.

April 29, 2017 1 Comment

______ describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. 




A. Forward integration
B. Corporate social responsibility
C. Investor response
D. Competitive reactions
E. Multi-attribute engagements





Answer: B

Which of the following strategies has JCPenney implemented to compete effectively with the competition?

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Which of the following strategies has JCPenney implemented to compete effectively with the competition? 




A. Reorganized with a decentralized merchandise management now in place.
B. Reorganized and streamlined its multichannel offerings.
C. Redesigned the stores to offer more checkouts within each department.
D. Developed a faster vendor to floor strategy by drop shipping merchandise directly to each store.
E. Upgraded merchandise offering with the addition of France's cosmetics line, Lancôme.





Answer: B

As the owner of a store specializing in men's suits, Isabella can use a retail strategy statement to identify all of the following EXCEPT:

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As the owner of a store specializing in men's suits, Isabella can use a retail strategy statement to identify all of the following EXCEPT: 




A. the advertising campaign developed to sell last season's merchandise.
B. the store's target market.
C. how the store will build a competitive advantage over other similar retailers.
D. what services the store will offer its customers.
E. what types of suits the store will stock.






Answer: A

When developing the _________________ for his new barber shop, Theo decided to obtain a long-term competitive advantage over other salons by offering longer hours, better prices, a well trained staff and half-price perm day every Wednesday to attract customers.

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When developing the _________________ for his new barber shop, Theo decided to obtain a long-term competitive advantage over other salons by offering longer hours, better prices, a well trained staff and half-price perm day every Wednesday to attract customers. 



A. selling concept
B. business cycle
C. retail strategy
D. focal point orientation
E. marketing concept





Answer: C

The retail strategy helps a retailer to identify the following EXCEPT:

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The retail strategy helps a retailer to identify the following EXCEPT: 



A. The target market toward which the retailer will direct its efforts.
B. The nature of the merchandise and services the retailer will offer to satisfy the needs of the target market.
C. How the retailer will build a long-term advantage over its competitors.
D. Determine the break-even point for making profits.






Answer: D

The intensity of competition is greatest among retailers when:

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The intensity of competition is greatest among retailers when: 




A. price dominates the retail mix.
B. they are located near each other and offer similar retail offerings.
C. they are located near each other and have different target customers.
D. they are located far from each other and offer similar retail offerings.
E. they are located far from each other and target the same customer.





Answer: B

While vacationing at the beach, Delia was delighted to see that the local Walgreens carried milk, bread, apples and bananas. Walgreens is exhibiting:

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While vacationing at the beach, Delia was delighted to see that the local Walgreens carried milk, bread, apples and bananas. Walgreens is exhibiting: 




A. a deep product assortment.
B. an acceptable merchandising mix.
C. a retail mix.
D. scrambled merchandising.
E. this type of intratype competition.





Answer: D

When Austin saw pastries and coffee being sold at his local bookstore, he knew it was an example of _________, which is the juxtaposition of unrelated merchandise in the store.

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When Austin saw pastries and coffee being sold at his local bookstore, he knew it was an example of _________, which is the juxtaposition of unrelated merchandise in the store. 




A. scrambled merchandising
B. intratype competition
C. product diversification
D. channel conflict
E. vertical differentiation




Answer: A

Which of the following is NOT TRUE in describing distribution systems within major international markets?

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Which of the following is NOT TRUE in describing distribution systems within major international markets? 




A. The U.S. distribution system has the greatest retail density and the greatest concentration of large retail firms.
B. The Indian distribution systems are characterized by small stores operated by small firms and a large independent wholesale industry.
C. In the Chinese distribution system, the merchandise often passes through several levels of distribution to make the daily deliveries to the small retailers efficient.
D. Northern European retailing is similar to efficient distribution systems in the U.S.
E. With the population density in France, most stores throughout France are open 24 hours 7 days a week.






Answer: E

The Chinese distribution system:

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The Chinese distribution system: 



A. has a smaller percentage of people employed in distribution than the U.S.
B. is characterized by small stores with a large wholesale industry.
C. is more efficient than the distribution system in the U.S.
D. is more similar to U.S. distribution systems than Europe's systems.





Answer: B

Which of the following statements about the U.S. distribution system is TRUE?

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Which of the following statements about the U.S. distribution system is TRUE? 




A. Many people think the United States is under-stored.
B. Many U.S. retailers are large enough to have their own warehouses and have eliminated their need for wholesalers.
C. When compared to retail density in Europe, the United States is very low.
D. The small specialty store is the fastest growing type of U.S. retailer.
E. Most U.S. retail stores are less than 20,000 square feet.




Answer: B

A credit union holds and maintains detailed records of the banking activities of its members. Each quarter, the credit union provides its members a printout of banking activities, information about low rate loans and pre-owned automobiles. By contacting and telling its members about its offers on a regular basis, the credit union is engaging in the business function of:

April 29, 2017 Add Comment

A credit union holds and maintains detailed records of the banking activities of its members. Each quarter, the credit union provides its members a printout of banking activities, information about low rate loans and pre-owned automobiles. By contacting and telling its members about its offers on a regular basis, the credit union is engaging in the business function of: 




A. breaking bulk
B. holding inventory
C. providing assortments
D. financing
E. providing services





Answer: E

One of the functions retailers undertake to increase the customer's perception of value is providing services. Which of the following is NOT an example of that activity?

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One of the functions retailers undertake to increase the customer's perception of value is providing services. Which of the following is NOT an example of that activity? 



A. clean restrooms
B. displaying merchandise
C. having trained salespeople available to answer questions
D. parking lot with a lot of lighting
E. having crisp dollar bills for change






Answer: E

Providing assortments is an advantageous business activity because:

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Providing assortments is an advantageous business activity because: 





A. it enables the company to create a more informational and entertaining environment that would promote more sales.
B. it enables the company to reinvest for the future of the business.
C. it enables the customer to choose from a wide selection of brands, designs, sizes and prices all in one store.
D. it enables the customer to try more products.
E. it enables the customer to stock up on the assortments because of bulk availability.



Answer: C

Grocers purchase pineapples from several different tropical countries. When pineapples arrive in the distribution centers across the United States, containers are reduced to amounts that are appropriate for store delivery. Once delivered to the stores, associates open the cartons and arrange the pineapples for the consumer to select. Grocers are performing what function?

April 29, 2017 Add Comment

Grocers purchase pineapples from several different tropical countries. When pineapples arrive in the distribution centers across the United States, containers are reduced to amounts that are appropriate for store delivery. Once delivered to the stores, associates open the cartons and arrange the pineapples for the consumer to select. Grocers are performing what function? 




A. adaptive selling
B. breaking bulk
C. acclimating
D. distribution
E. transferring




Answer: B

Which of the following statements about retailers holding inventory is FALSE?

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Which of the following statements about retailers holding inventory is FALSE? 




A. By having inventory held in the store, consumers can hold less merchandise at home.
B. By holding inventory, retailers can decrease the visual merchandising expenditure.
C. Holding inventory in a store helps serve the customer's needs.
D. Retailers keep inventory so products are available when consumers want them.
E. Holding inventory reduces consumer's cost of storing products.




Answer: B

Retailers provide important functions that increase the value of the products and services they sell to consumers. Which of the following does NOT include value function created by a retailer?

April 29, 2017 2 Comments

Retailers provide important functions that increase the value of the products and services they sell to consumers. Which of the following does NOT include value function created by a retailer? 



A. Providing an assortment of products and services
B. Reducing production costs with innovative design
C. Breaking bulk
D. Holding inventory
E. Providing services





Answer: B

________ arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private-label merchandise.

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_________ arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private-label merchandise. 





A. Globalization
B. Product-related marketing
C. Backward integration
D. Horizontal integration
E. Forward integration




Answer: C

A retailer that is vertically integrated:

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A retailer that is vertically integrated: 



A. concentrates on selling to businesses only
B. does not have frequent communication between buyers and managers
C. has an excellent vertical relationship between corporate and stores
D. performs more than one function in the chain from manufacturing to sales to end user
E. performs only the function to serve the end user





Answer: D

Why is it advantageous for retailers to be vertically integrated?

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Why is it advantageous for retailers to be vertically integrated? 




A. Retailers have the greatest control over its supply chain.
B. Retailers can expand their services easily to the Internet because they can direct orders to the manufacturer.
C. Retailers have realized that to stay competitive, they must become vertically integrated.
D. Customers prefer retailers who are vertically integrated.
E. There is no advantage to being vertically integrated.





Answer: A

Victoria's Secret, a popular retail chain in women's lingerie and perfume, designs the merchandise they sell, and then contracts with manufacturers to produce it exclusively for them. Victoria's Secret is practicing:

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Victoria's Secret, a popular retail chain in women's lingerie and perfume, designs the merchandise they sell, and then contracts with manufacturers to produce it exclusively for them. Victoria's Secret is practicing: 




A. globalization
B. product-related marketing
C. vertical integration
D. horizontal integration
E. product diversification





Answer: C

If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its stores within a 300-mile radius, the chain would be practicing

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If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its stores within a 300-mile radius, the chain would be practicing 




A. vertical integration.
B. channel expansion.
C. horizontal expansion.
D. opportunity incrementing.
E. service marketing.




Answer: A

A retailer's role in a supply chain is to:

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A retailer's role in a supply chain is to: 



A. act as the liaison between manufacturers and wholesalers
B. buy merchandise exclusively from the manufacturers
C. negotiate with manufacturers to eliminate a wholesaler
D. satisfy the needs of the consumers
E. sell to wholesalers




Answer: D

Why is it imperative that manufacturers like HP and Procter and Gamble understand how retailers operate?

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Why is it imperative that manufacturers like HP and Procter and Gamble understand how retailers operate? 




A. Manufacturers will be able to sell directly on-line.
B. Manufacturers will understand how to get their products on the shelves and sold to the customer.
C. Manufacturers can better sell merchandise without retailers.
D. Retailers can expect fewer buyouts to occur.
E. Manufacturers can limit multi-channel integration.





Answer: B

What is retailing?

April 29, 2017 Add Comment

What is retailing? 




A. It is the merchandising component of the retail mix.
B. It is the set of business activities that adds value to the products and services sold to consumers for their personal use.
C. It is the strategy retailers and vendors use to get products into the stores.
D. It is the process of offering products in smaller quantities for consumer consumption patterns.
E. It is the ability to offer enough variety in a store to encourage one-stop shopping.





Answer: B

The final paragraph of an application letter should

April 17, 2017 Add Comment

The final paragraph of an application letter should




a. thank the readers for reviewing your application materials.
b. ask for a personal interview.
c. not include the phone number because it's listed on the résumé.
d. tell the readers to call you if they need further information.
e. do all of these.






Answer: B

Which of the following would be the most suitable statement to include in the body of an application letter?

April 17, 2017 Add Comment

Which of the following would be the most suitable statement to include in the body of an application letter?




a. I can effectively supervise people.
b. When I was a junior in college, I completed a business communication course.
c. My leadership and communication skills have been enhanced by serving as chairperson of my fraternity's scholarship committee.
d. I am extremely detail oriented and strive to be accurate in everything I do.
e. My professors say that I am extremely conscientious about my work.






Answer: C

The opening paragraph of a solicited application letter should be all of the following except:

April 17, 2017 Add Comment

The opening paragraph of a solicited application letter should be all of the following except:




a. It should be straightforward.
b. It should identify the particular position for which you are applying.
c. If the job is for creative work, it should be restrained in the opening.
d. It should indicate how you learned of the opening.
e. It should use the direct organizational plan.





Answer: C

Which of these is not a sound guideline for addressing a letter of application?

April 17, 2017 Add Comment

Which of these is not a sound guideline for addressing a letter of application?




a. Address your letter to an individual rather than an organization.
b. Find the name of the appropriate person.
c. Use a courtesy title with the person's last name.
d. Use a salutation such as "To whom it may concern" in response to a blind ad.
e. If possible, be sure the name is spelled correctly.





Answer: D

Identify an effective strategy for gaining the reader's attention in an unsolicited application letter.

April 17, 2017 Add Comment

Identify an effective strategy for gaining the reader's attention in an unsolicited application letter.




a. Identify the particular position for which you are applying, and state how you learned about this opening.
b. Use an opening that demonstrates your creative abilities.
c. Talk about your accomplishments and qualifications immediately to prove that you are an effective worker.
d. Show that you know something about the company, and then show how you can contribute to that company.
e. Use a statement such as "This letter is to indicate my interest in a sales position that you might have available."





Answer: D

When responding to a job opening via e-mail, you should

April 17, 2017 Add Comment

When responding to a job opening via e-mail, you should



a. send a fully-formatted résumé.
b. offer to send your résumé as a text file.
c. insert keywords as a block in the body of your message.
d. put the job title or reference number in the subject.
e. include your résumé as an attachment.






Answer: D

Which of the following is not a benefit of electronic résumés?

April 17, 2017 Add Comment

Which of the following is not a benefit of electronic résumés?




a. A computer can perform a restricted key word screening which can lead to a direct job offer.
b. Electronic résumés relieve you from having to develop and submit a traditional résumé.
c. The format is easier to read than the format of traditional résumés.
d. Employers are relieved of having to manually screen résumés.
e. They are easy to format because they can simply be pasted in from a traditional paper résumé.






Answer: B

Which of these is not a benefit of an electronic résumé?

April 17, 2017 Add Comment

Which of these is not a benefit of an electronic résumé?




a. The job seeker's résumé is available to multiple employers.
b. The job seeker may be considered for positions of which he or she isn't even aware.
c. It allows technology to provide a professionally formatted document.
d. The initial screening is done by a bias-free computer.
e. A focused search is conducted quickly.






Answer: C

The purpose of using appropriate keywords to describe your characteristics and credentials in an electronic résumé is to

April 17, 2017 Add Comment

The purpose of using appropriate keywords to describe your characteristics and credentials in an electronic résumé is to




a. concisely and honestly describe your work history.
b. emphasize action verbs that show what you have accomplished.
c. have your résumé chosen by an automated résumé system.
d. make a consistent and professional impression.
e. support your job objective statement.






Answer: C

Which of the following statements about references for a résumé is accurate?

April 17, 2017 Add Comment

Which of the following statements about references for a résumé is accurate?




a. Using a professor's name without permission is acceptable because your professors want you to succeed.
b. The names and addresses of references should appear on the résumé.
c. You should include only character references when applying for jobs.
d. Stating that "References are available on request" ensures that you will be contacted before a prospective employer contacts your references.
e. You always should refuse to sign a waiver stating that you give up your right to see the recommendation letter written by any of your references.






Answer: D

If you have little or no work experience, you should

April 17, 2017 Add Comment

If you have little or no work experience, you should




a. list the experience section first.
b. show how the skills you developed by participating in volunteer organizations will transfer to the workplace.
c. avoid listing volunteer work because you were not paid for it.
d. create a work experience paragraph, hoping that the reader will not verify its accuracy.
e. do all of these.






Answer: B

Of the following job descriptions on a résumé, which does not begin with an action verb?

April 17, 2017 Add Comment

Of the following job descriptions on a résumé, which does not begin with an action verb?




a. Created customer databases with complex queries.
b. Maintained appointment calendars for seven executives.
c. Organized manuscript topics in a logical sequence.
d. Responsible for warehouse inventory.
e. Assisted with the layout of advertisement copies.






Answer: D

Identify the correct guideline for composing the content of a résumé.

April 17, 2017 Add Comment

Identify the correct guideline for composing the content of a résumé.



a. Write in complete sentences.
b. Choose general, vague words.
c. Use only present tense verbs throughout the résumé.
d. Start each description with an action verb.
e. Describe your experience in terms of what you've accomplished, not what will benefit the reader.







Answer: D

Your résumé should

April 17, 2017 Add Comment

Your résumé should




a. reflect strong communication skills.
b. show how your experience qualified you for the job.
c. indicate increasing responsibility.
d. establish your ability to work well with others.
e. do all of these.






Answer: E

The work description, "Supervised the successful installation of a new wireless networking system" is appropriate for a résumé because it

April 17, 2017 Add Comment

The work description, "Supervised the successful installation of a new wireless networking system" is appropriate for a résumé because it




a. subordinates a previous work achievement.
b. shows the candidate is innovative and reliable.
c. is concrete and indicates a specific accomplishment.
d. uses action verbs that recruiters seek as keywords.
e. uses the past tense to describe a current job position.






Answer: D

A résumé in chronological format follows all of these guidelines except

April 17, 2017 Add Comment

A résumé in chronological format follows all of these guidelines except




a. it places work experience before education.
b. it uses action words such as conducted and assisted.
c. it provides degree, institution, major, and graduation date.
d. it uses incomplete sentences to emphasize action words.
e. it includes actual names and addresses of references.





Answer: E

Which statement regarding the work experience section of a résumé is correct?

April 17, 2017 Add Comment

Which statement regarding the work experience section of a résumé is correct?



a. Only a quarter of all résumés are prepared in functional order.
b. Functional résumés emphasize your employment history rather than the skills you've developed.
c. Functional résumés are most appropriate when you have a strong continuing work history.
d. Functional résumés are more appropriate when you are remaining in the same industry.
e. The functional arrangement is more appropriate when you are reentering the work force after a long period of unemployment.






Answer: E

Which statement regarding the organizational patterns of a résumé is correct?

April 17, 2017 Add Comment

Which statement regarding the organizational patterns of a résumé is correct?




a. Half of all résumés are prepared in chronological order.
b. Chronological résumés organize your experience by type of skills.
c. Chronological résumés are more appropriate when you are moving into an entirely different line of work.
d. Chronological résumés are appropriate when much of your job experience is related to your objective.
e. Chronological résumés emphasize the skills you've developed.





Answer: D

If you are a recent college graduate, your résumé should

April 17, 2017 Add Comment

If you are a recent college graduate, your résumé should





a. include a lengthy list of your courses.
b. include keywords referring to your education.
c. include an objective referring to your education.
d. show your work experience above your education.
e. show your education before your work background.





Answer: E

What would a recruiter be likely to think about the following job objective? "Challenging position that lets me apply my education and experience and allows for increased responsibilities over time."

April 17, 2017 Add Comment

What would a recruiter be likely to think about the following job objective? "Challenging position that lets me apply my education and experience and allows for increased responsibilities over time."




a. The objective is too vague to be useful.
b. The objective reveals a lot about the applicant.
c. The objective is specific and personalized.
d. The objective excludes the applicant from many positions.
e. The objective includes suitable keywords.







Answer: A
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