Naz MCQ

Office Depot offers customers a huge selection of office supply merchandise. As a result, inventory investment _____________. A. increases because...

The Men's Wearhouse stocks over 350 different styles and colors of ties. This assortment of ties can be referred to as the store's _________.

The Men's Wearhouse stocks over 350 different styles and colors of ties. This assortment of ties can be referred to as the store's _________. A....

Assortment is often referred to as the ____________.

Assortment is often referred to as the ____________. A. breadth of merchandise B. complete retail offering C. depth of merchandise D. object...

Variety is often referred to as the _____________.

Variety is often referred to as the _____________. A. store's supply standard B. complete retail offering C. retail mix D. breadth of merchandise E....

What is the word used to describe a retailer's merchandise "depth"?

What is the word used to describe a retailer's merchandise "depth"? A. Apparition B. Assortment C. Modicum D. Variety E. Product Answer:...

What is the word used to describe a retailer's merchandise "breadth"?

What is the word used to describe a retailer's merchandise "breadth"? A. Apparition B. Assortment C. Modicum D. Variety E. Product Answer:...

What does the acronym SKU stand for?

What does the acronym SKU stand for? A. Style Kept Utility B. Stock Keeping Unit C. Selling Keyboard Utility D. Stored and keyed Unit E. None...

Each different item of merchandise in a retail store is called a(n) _____________.

Each different item of merchandise in a retail store is called a(n) _____________. A. consumer offering B. store counted item (SCI) C. stored...

Because the only merchandise categories at the University Futon Shop are double-sized futons, the Futon Shop can be said to have no ______________.

Because the only merchandise categories at the University Futon Shop are double-sized futons, the Futon Shop can be said to have no ______________. A....

_________ refers to the number of different merchandise categories a retailer offers.

_________ refers to the number of different merchandise categories a retailer offers. A. Inventory mixture B. Product measurement C. Product...

Which of the following statements about NAICS codes is TRUE?

Which of the following statements about NAICS codes is TRUE? A. The letters in NAICS stand for National Assortments in Commercial Stores. B....

The North American Industry Classification System (NAICS):

The North American Industry Classification System (NAICS): A. was developed by the Federal Trade Commission (FTC) B. uses an 8-digit classification...

New retail formats are created and evolve because _______.

New retail formats are created and evolve because _______. A. consumers lose interest B. large retailers have undertaken stronger marketing...

To be competitive in today's marketplace, Supermarkets are focusing on offering perishable products and meal solutions.

To be competitive in today's marketplace, Supermarkets are focusing on offering perishable products and meal solutions. Answer: TR...

An advantage of a large retail chain is that it can respond quickly to market changes and customer needs.

An advantage of a large retail chain is that it can respond quickly to market changes and customer needs. Answer: FAL...

Extreme-value retailers have a broad variety but shallow assortment of products offered at very low prices.

Extreme-value retailers have a broad variety but shallow assortment of products offered at very low prices. Answer: TR...

Discount stores offer both hard and soft goods for sale.

Discount stores offer both hard and soft goods for sale. Answer: TR...

The biggest difference between services and merchandise retailers is their profits.

The biggest difference between services and merchandise retailers is their profits. Answer: FAL...

Subway is a franchise.

Subway is a franchise. Answer: TR...

Hispanics have significantly different shopping and eating patterns from those of the general population in the United States.

Hispanics have significantly different shopping and eating patterns from those of the general population in the United States. Answer: T...

Supermarkets gain higher profit margins from private-label merchandise than national brands.

Supermarkets gain higher profit margins from private-label merchandise than national brands. Answer: TR...

Walmart is classified as an off-price retailer.

Walmart is classified as an off-price retailer. Answer: FAL...

Prescription pharmaceuticals account for over half or more of drugstores annual sales.

Prescription pharmaceuticals account for over half or more of drugstores annual sales. Answer: TR...

McKenna was shopping for a new electric mixer. Online she found the perfect one at williams-sonoma.com, but when she went to the Williams-Sonoma store, she found the same mixer for $15 more. The retailer has a problem with:

McKenna was shopping for a new electric mixer. Online she found the perfect one at williams-sonoma.com, but when she went to the Williams-Sonoma store,...

Judy invites her friends over to her home for an evening of socializing along with everyone getting makeovers. Afterwards, the invited women were all shown the product that was used for their makeovers and they were given the opportunity to purchase the product and browse through a catalogue for additional products to purchase. This is an example of:

Judy invites her friends over to her home for an evening of socializing along with everyone getting makeovers. Afterwards, the invited women were all...

Catherine was interested in purchasing a digital camera so she went on Best Buy's website to learn more about the different features and capabilities of the device. Since she was going to Target to buy her groceries anyway, she decided to just buy the digital camera at Target. This is an example of:

Catherine was interested in purchasing a digital camera so she went on Best Buy's website to learn more about the different features and capabilities...

What is a way that retailers can reduce channel migration?

What is a way that retailers can reduce channel migration? A. Promote private-label merchandise that can be purchased only from that retailer. B....

When consumers collect product information on a retailer's website but buy the product from another retailer's store it is referred to as ________.

When consumers collect product information on a retailer's website but buy the product from another retailer's store it is referred to as ________. A....

Which of the following is NOT true in describing issues in multichannel retailing?

Which of the following is NOT true in describing issues in multichannel retailing? A. Many retailers are struggling to integrate the shopping...

Which of the following assets can K-mart utilize to attract shoppers to its website?

Which of the following assets can K-mart utilize to attract shoppers to its website? A. Persuade investors with positive sales forecasts. B....

JCPenney carries sizes for big and tall men, but all sizes are not available in all stores. What should JCPenney do in order to communicate this message to their customers?

JCPenney carries sizes for big and tall men, but all sizes are not available in all stores. What should JCPenney do in order to communicate this message...

If manufacturers begin to sell direct to consumers, they can be viewed by retailers as:

If manufacturers begin to sell direct to consumers, they can be viewed by retailers as: A. Competitors B. Wholesalers C. Multi-channel users D....

Why are retailers concerned about disintermediation?

Why are retailers concerned about disintermediation? A. Manufacturers can offer broader assortments. B. Retailers believe that manufacturers...

Levi's sells its jeans through its website on the Internet and has received complaints from its retailers who were concerned about the negative effects of:

Levi's sells its jeans through its website on the Internet and has received complaints from its retailers who were concerned about the negative effects...

________ occurs when a manufacturer sells directly to consumers bypassing retailers.

________ occurs when a manufacturer sells directly to consumers bypassing retailers. A. Disintermediation B. A distribution detour C. Leapfrog...

Store channel information systems are typically product-centric while non-store channels are _________.

Store channel information systems are typically product-centric while non-store channels are _________. A. multicentric B. customer-centric C....

Matt used to shop for electronics at the closest Best Buy store. But now that he has his iPad, he does his electronic shopping online at bestbuy.com instead of in a Best Buy store. This is an example of ___________.

Matt used to shop for electronics at the closest Best Buy store. But now that he has his iPad, he does his electronic shopping online at bestbuy.com...

What are two constraints facing store retailers today?

What are two constraints facing store retailers today? A. leveraging existing assets and pricing B. offering unique merchandise and efficient...

_________ and personalized recommendations of complementary merchandise on Internet shopping sites imitates a well trained store salesperson.

_________ and personalized recommendations of complementary merchandise on Internet shopping sites imitates a well trained store salesperson. A....

Disintermediation occurs when ____________.

Disintermediation occurs when ____________. A. a manufacturer sells directly to a wholesaler who then sells to a retailer B. a retailer purchases...

If L'Oreal cosmetic products wanted to sell exclusively through the Internet channel, it would most likely have a difficult time because:

If L'Oreal cosmetic products wanted to sell exclusively through the Internet channel, it would most likely have a difficult time because: A....

A retailer that sells merchandise and/or services through more than one channel is called a/an:

A retailer that sells merchandise and/or services through more than one channel is called a/an: A. computerized retailer B. direct seller C....

If a retailer plans to use the online channel synergistically with other channels, it can expect:

If a retailer plans to use the online channel synergistically with other channels, it can expect: A. its multichannel customers to make more...

Which retail channel has the ability to economically provide the most product information for the consumer purchasing products?

Which retail channel has the ability to economically provide the most product information for the consumer purchasing products? A. Internet B....

The percentage of total purchases made by a customer in your store is called:

The percentage of total purchases made by a customer in your store is called: A. share of wallet B. worth of wallet C. share of value D. profit...

Which retail channel has the least perceived risk when purchasing products?

Which retail channel has the least perceived risk when purchasing products? A. Internet B. Stores C. Catalog D. Automated E. Party Plan Answer:...

By obtaining information about customer preferences, and past purchase behavior, retailers operating an electronic channel are able to:

By obtaining information about customer preferences, and past purchase behavior, retailers operating an electronic channel are able to: A....

Which of the following statements about Internet retailing is TRUE?

Which of the following statements about Internet retailing is TRUE? A. E-retailers have lower prices. B. Electronic retailing can offer superior...

Compared to other retail formats, the greatest benefit that store shopping offers is:

Compared to other retail formats, the greatest benefit that store shopping offers is: A. the ability to touch and feel the products B. acceptance...

Which of the following is NOT a direct selling approach?

Which of the following is NOT a direct selling approach? A. a party plan system B. a multilevel network C. an infomercial D. a pyramid scheme...

Redbox, who competes against Netflix and Blockbuster uses what channel of retailing?

Redbox, who competes against Netflix and Blockbuster uses what channel of retailing? A. Internet B. Stores C. Direct Selling D. Automated E....

Automated retailing:

Automated retailing: A. is most effective in high traffic areas. B. is based on the idea that social relationships influence buying habits. C....

Ayesha went to Amazon.com to see the latest book by her favorite author. When she opened the website, Amazon.com greeted her by name, and recommended books based upon the purchases and books she viewed in the past. Amazon.com was utilizing:

Ayesha went to Amazon.com to see the latest book by her favorite author. When she opened the website, Amazon.com greeted her by name, and recommended...

The major advantage of TV home shopping compared to catalog retailing is:

The major advantage of TV home shopping compared to catalog retailing is: A. its ability to create time and place utility B. the lack of federal...

Ben saw a 30-minute TV show with George Foreman on it. During the show, Foreman was showing how to prepare a variety of foods so that they would be totally fat-free. Each item was prepared using a special cooker. During the show the TV audience was given several opportunities to buy the cooker. Ben was watching:

Ben saw a 30-minute TV show with George Foreman on it. During the show, Foreman was showing how to prepare a variety of foods so that they would be...

Infomercials:

Infomercials: A. are 60-second commercials. B. usually solicit orders placed by telephone. C. use testimonials rather than demonstrations to...

When multilevel direct selling becomes a pyramid scheme ________.

When multilevel direct selling becomes a pyramid scheme ________. A. annual sales of products often double B. the salespeople are no longer...

Direct selling is described as all of these EXCEPT it is not _______.

Direct selling is described as all of these EXCEPT it is not _____________. A. a highly interactive form of retailing B. most often taking...

Retail websites typically offer _____________ than the retail store channel.

Retail websites typically offer _____________ than the retail store channel. A. deeper assortments B. better service C. less information on...

A party plan system:

A party plan system: A. is a form of direct-response advertising. B. is based on the idea that social relationships influence buying habits. C....

Which of the following statements does NOT describe online retailing correctly?

Which of the following statements does NOT describe online retailing correctly? A. Perspectives on electronic retailing have changed dramatically...

Margaret went to the mall on her lunch hour to eat with her sister, Val. While they were there, they witnessed a back-to-school fashion show in Kohl's. They took a walk and watched the children play in the center arena. What benefit of store shopping were Margaret and Val enjoying?

Margaret went to the mall on her lunch hour to eat with her sister, Val. While they were there, they witnessed a back-to-school fashion show in Kohl's....

Which of the following is ONLY a benefit of store channel shopping?

Which of the following is ONLY a benefit of store channel shopping? A. Convenience B. Personal safety C. Personalization D. Immediate gratification E....

Which of the following is NOT a benefit of store channel shopping experience?

Which of the following is NOT a benefit of store channel shopping experience? A. Browsing B. Immediate gratification C. Personal safety D....

Which of the following is an example of a single-channel retailer?

Which of the following is an example of a single-channel retailer? A. Sears.com B. LLBean.com C. Walgreens.com D. Lowes.com E. Amazon.com Answer:...

Which of the following retailers is an example of a multi-channel retailer?

Which of the following retailers is an example of a multi-channel retailer? A. Amazon.com B. Ebay.com C. J.Crew D. Outback Steakhouse E. 7-...

A multi-channel retailer is one that:

A multi-channel retailer is one that: A. is a combination of single channel retailers. B. channels all assortments through the stores. C. works...

Direct selling is a retail channel where salespeople interact with customers face to face.

Direct selling is a retail channel where salespeople interact with customers face to face. Answer: TR...

Automated retailing is based on the idea that social relationships influence buying habits.

Automated retailing is based on the idea that social relationships influence buying habits. Answer: FAL...

Macy's is a multi-channel retailer.

Macy's is a multi-channel retailer. Answer: TR...

Channel migration occurs when a customer collects information about a product through one retailer, but then purchases the product at a competitor.

Channel migration occurs when a customer collects information about a product through one retailer, but then purchases the product at a competitor. ...

Browsing on the Internet channel and purchasing the merchandise at a store is the most common use of multiple channels during a shopping occurrence.

Browsing on the Internet channel and purchasing the merchandise at a store is the most common use of multiple channels during a shopping occurrence. ...

Cannibalization occurs when a retailer steals away customers from a competing retailer.

Cannibalization occurs when a retailer steals away customers from a competing retailer. Answer: FAL...

The greatest constraints facing a store based retailer are the quality of their stores and visual display of the merchandise.

The greatest constraints facing a store based retailer are the quality of their stores and visual display of the merchandise. Answer: FA...

The consequences of security breaches are worse for the retailer than the consumer if a credit card number was stolen from their place of business.

The consequences of security breaches are worse for the retailer than the consumer if a credit card number was stolen from their place of business. ...

Disintermediation occurs when a manufacturer sells directly to consumers bypassing retailers.

Disintermediation occurs when a manufacturer sells directly to consumers bypassing retailers. Answer: TR...

The retail activity that is particularly important to consumers with small living quarters is who only buy what they need at the time they need it:

The retail activity that is particularly important to consumers with small living quarters is who only buy what they need at the time they need it: A....

The ______________ identifies the target market, the merchandise and services that will be offered, and how the company will be competitive long-term.

The ______________ identifies the target market, the merchandise and services that will be offered, and how the company will be competitive long-term. A....

A retailer's primary competitors are other retailers that __________.

A retailer's primary competitors are other retailers that __________. A. are next to or adjacent to the store location B. use the same type...

Early in JCPenney's history, store managers determined the type of merchandise sold, the price of the merchandise, the promotion of the merchandise and the management of the store employees. This describes an organizational structure that is _______________.

Early in JCPenney's history, store managers determined the type of merchandise sold, the price of the merchandise, the promotion of the merchandise...

Ingvar Kamprad, the founder of the Swedish-based home furnishing retail chain, IKEA, discovered in his youth that he could make a profit by buying in bulk and selling the items individually at a low price. This concept is one of the activities retailers do:

Ingvar Kamprad, the founder of the Swedish-based home furnishing retail chain, IKEA, discovered in his youth that he could make a profit by buying in...

Initially, Anita Roddick, the founder of The Body Shop, recycled bottles to save money when the company was in its infancy. What stage would this be considered in terms of Corporate Social Responsibility in their strategy?

Initially, Anita Roddick, the founder of The Body Shop, recycled bottles to save money when the company was in its infancy. What stage would this be...

Approximately what percent of working people are employed in the retail industry?

Approximately what percent of working people are employed in the retail industry? A. 5% B. 20% C. 35% D. 55% Answer: ...

What percent does the total gross domestic product come from retailing?

What percent does the total gross domestic product come from retailing? A. 2% B. 8% C. 17% D. 25% Answer: ...

Retailers that are building LEED-certified stores would be considered in what stage in their strategy?

Retailers that are building LEED-certified stores would be considered in what stage in their strategy? A. Initial stage B. Second stage C....

A retailer that asks their customers to bring their own shopping bags or charges 5¢ per bag, but does not engage in any other corporate social responsibilities unless required by law, would be considered in what stage in their strategy?

A retailer that asks their customers to bring their own shopping bags or charges 5¢ per bag, but does not engage in any other corporate social responsibilities...

A company that is in the second stage of corporate social responsibility:

A company that is in the second stage of corporate social responsibility: A. only engages in CSR activities that are required of them by law. B....

One of the value-providing activities that retailers perform is _____________ where products will be available when consumers want them.

One of the value-providing activities that retailers perform is _____________ where products will be available when consumers want them. A....

What is the world's largest corporation?

What is the world's largest corporation? A. Nike B. Coca-cola C. Apple Inc. D. Walmart E. Macy's Answer: ...

Belinda is a swimwear buyer for a major department store. She will allow vendors to purchase her lunch at the local coffee shop when they visit. One October, she dined with a new vendor to discuss a progressive line of men's swimwear that is popular in resorts throughout the Caribbean. Belinda's goal was to assess the assortments for her company in order to see if the product was a good fit for the company brand. During lunch, the vendor invited Belinda for an all-expense paid weekend trip to Jamaica to see the popularity of the merchandise. His goal was to enable her to make a more educated decision when buying the product. Belinda hesitated to accept because of:

Belinda is a swimwear buyer for a major department store. She will allow vendors to purchase her lunch at the local coffee shop when they visit. One...

_________ are the principles governing the behavior of individuals and companies.

_________ are the principles governing the behavior of individuals and companies. A. Ethics B. Retail strategies C. Training guidelines D. Company...

Best Buy purchases many of the DVDs, Wii games, and players by the truckload then sells them in smaller quantities to its stores where consumers are allowed to buy them individually. What business function is Best Buy performing?

Best Buy purchases many of the DVDs, Wii games, and players by the truckload then sells them in smaller quantities to its stores where consumers are...

Which of the following is NOT an element in the retail mix?

Which of the following is NOT an element in the retail mix? A. competitive response B. merchandise assortments C. location D. customer service E....

______ describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.

______ describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the...

The combination of factors retailers use to satisfy customer needs and influence their purchase decisions is called the firm's:

The combination of factors retailers use to satisfy customer needs and influence their purchase decisions is called the firm's: A. retailing...

Once a well-articulated retail strategy has been developed, the next step is to:

Once a well-articulated retail strategy has been developed, the next step is to: A. override the control mechanism. B. evaluate the results...

To implement a retail strategy, a retailer must develop a _____ that satisfies the needs of its target market better than its competitors.

To implement a retail strategy, a retailer must develop a _____ that satisfies the needs of its target market better than its competitors. A....

Which of the following strategies has JCPenney implemented to compete effectively with the competition?

Which of the following strategies has JCPenney implemented to compete effectively with the competition? A. Reorganized with a decentralized...

As the owner of a store specializing in men's suits, Isabella can use a retail strategy statement to identify all of the following EXCEPT:

As the owner of a store specializing in men's suits, Isabella can use a retail strategy statement to identify all of the following EXCEPT: A....

When developing the _________________ for his new barber shop, Theo decided to obtain a long-term competitive advantage over other salons by offering longer hours, better prices, a well trained staff and half-price perm day every Wednesday to attract customers.

When developing the _________________ for his new barber shop, Theo decided to obtain a long-term competitive advantage over other salons by offering...

The retail strategy helps a retailer to identify the following EXCEPT:

The retail strategy helps a retailer to identify the following EXCEPT: A. The target market toward which the retailer will direct its efforts. B....

Once a retailer understands its environment, it needs to develop and implement a:

Once a retailer understands its environment, it needs to develop and implement a: A. viable customer base. B. advertising plan. C. retail strategy. D....

Since convenience of location is important in store choice, a store's proximity to other retailers is a critical factor in identifying:

Since convenience of location is important in store choice, a store's proximity to other retailers is a critical factor in identifying: A....

The intensity of competition is greatest among retailers when:

The intensity of competition is greatest among retailers when: A. price dominates the retail mix. B. they are located near each other and offer...

Increasing intertype competition has made it harder for retailers to identify their:

Increasing intertype competition has made it harder for retailers to identify their: A. competition. B. target market. C. merchandise mix. D....

The Aeropostale website, the Hollister mall store, and Victoria Secret's PINK pop-up shop are all in ____________ competition.

The Aeropostale website, the Hollister mall store, and Victoria Secret's PINK pop-up shop are all in ____________ competition. A. channel B....

Which of the following would NOT BE an example of intertype competition?

Which of the following would NOT BE an example of intertype competition? A. A supermarket and a fresh flower stand. B. A Starbuck's coffee...

Scrambled merchandising increases:

Scrambled merchandising increases: A. vertical integration. B. intertype competition. C. concentric diversification. D. horizontal integration. E....

While vacationing at the beach, Delia was delighted to see that the local Walgreens carried milk, bread, apples and bananas. Walgreens is exhibiting:

While vacationing at the beach, Delia was delighted to see that the local Walgreens carried milk, bread, apples and bananas. Walgreens is exhibiting: A....

The offering of merchandise NOT typically associated with the store type is called:

The offering of merchandise NOT typically associated with the store type is called: A. scrambled merchandising. B. intratype competition. C....

Dillards sells Godiva chocolates and coffees in their stores. By selling such products, Dillard's is:

Dillards sells Godiva chocolates and coffees in their stores. By selling such products, Dillard's is: A. offering a good merchandise mix. B....

When Austin saw pastries and coffee being sold at his local bookstore, he knew it was an example of _________, which is the juxtaposition of unrelated merchandise in the store.

When Austin saw pastries and coffee being sold at his local bookstore, he knew it was an example of _________, which is the juxtaposition of unrelated...

Nike selling products to sporting goods retailers plus having their own Nike Town store, _________ is occurring.

Nike selling products to sporting goods retailers plus having their own Nike Town store, _________ is occurring. A. forward integration B....

Macy's, JCPenney and Nordstrom engage in ___________ competition.

Macy's, JCPenney and Nordstrom engage in ___________ competition. A. indirect B. intratype C. intertype D. vertical E. horizontal Answer:...

CVS, Walgreens and Rite Aid are _________ competitors.

CVS, Walgreens and Rite Aid are _________ competitors. A. indirect B. intratype C. intertype D. vertical E. horizontal Answer:...

The competition between the same types of retailers is called:

The competition between the same types of retailers is called: A. intertype competition B. indirect competition C. intratype competition D....

Which of the following is NOT TRUE in describing distribution systems within major international markets?

Which of the following is NOT TRUE in describing distribution systems within major international markets? A. The U.S. distribution system has...

When the specialty store Hollister designs and develops merchandise as well as sells the merchandise in their stores, _________ is occurring.

When the specialty store Hollister designs and develops merchandise as well as sells the merchandise in their stores, _________ is occurring. A....

A _____ is a set of businesses that move products from the point of production to the point of sale to the ultimate consumer.

A _____ is a set of businesses that move products from the point of production to the point of sale to the ultimate consumer. A. manufacturers...

The Chinese distribution system:

The Chinese distribution system: A. has a smaller percentage of people employed in distribution than the U.S. B. is characterized by small stores...

Which of the following statements about the U.S. distribution system is TRUE?

Which of the following statements about the U.S. distribution system is TRUE? A. Many people think the United States is under-stored. B. Many...

When considering the largest retailers worldwide, ___________ retailers continue to dominate among them.

When considering the largest retailers worldwide, ___________ retailers continue to dominate among them. A. food B. apparel C. drug D. home-improvement E....

Retailing is one of the nation's largest industries in terms of:

Retailing is one of the nation's largest industries in terms of: A. community involvement B. employment C. competition D. promotions E. variety...

A credit union holds and maintains detailed records of the banking activities of its members. Each quarter, the credit union provides its members a printout of banking activities, information about low rate loans and pre-owned automobiles. By contacting and telling its members about its offers on a regular basis, the credit union is engaging in the business function of:

A credit union holds and maintains detailed records of the banking activities of its members. Each quarter, the credit union provides its members a...

One of the functions retailers undertake to increase the customer's perception of value is providing services. Which of the following is NOT an example of that activity?

One of the functions retailers undertake to increase the customer's perception of value is providing services. Which of the following is NOT an example...

Providing assortments is an advantageous business activity because:

Providing assortments is an advantageous business activity because: A. it enables the company to create a more informational and entertaining...

Grocers purchase pineapples from several different tropical countries. When pineapples arrive in the distribution centers across the United States, containers are reduced to amounts that are appropriate for store delivery. Once delivered to the stores, associates open the cartons and arrange the pineapples for the consumer to select. Grocers are performing what function?

Grocers purchase pineapples from several different tropical countries. When pineapples arrive in the distribution centers across the United States,...

Which of the following statements about retailers holding inventory is FALSE?

Which of the following statements about retailers holding inventory is FALSE? A. By having inventory held in the store, consumers can hold...

Retailers provide important functions that increase the value of the products and services they sell to consumers. Which of the following does NOT include value function created by a retailer?

April 29, 2017 2 Comments

Retailers provide important functions that increase the value of the products and services they sell to consumers. Which of the following does NOT include...

_______ occurs when a manufacturer undertakes retailing activities.

_______ occurs when a manufacturer undertakes retailing activities. A. Globalization B. Product-related marketing C. Backward integration D....

________ arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private-label merchandise.

_________ arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private-label merchandise. A....

A retailer that is vertically integrated:

A retailer that is vertically integrated: A. concentrates on selling to businesses only B. does not have frequent communication between buyers...

Why is it advantageous for retailers to be vertically integrated?

Why is it advantageous for retailers to be vertically integrated? A. Retailers have the greatest control over its supply chain. B. Retailers...

Victoria's Secret, a popular retail chain in women's lingerie and perfume, designs the merchandise they sell, and then contracts with manufacturers to produce it exclusively for them. Victoria's Secret is practicing:

Victoria's Secret, a popular retail chain in women's lingerie and perfume, designs the merchandise they sell, and then contracts with manufacturers...

If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its stores within a 300-mile radius, the chain would be practicing

If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its stores within a 300-mile radius, the chain would...

______ is when a firm performs more than one set of activities in a marketing channel or supply chain.

______ is when a firm performs more than one set of activities in a marketing channel or supply chain. A. Channel diversification B. Horizontal...

A retailer's role in a supply chain is to:

A retailer's role in a supply chain is to: A. act as the liaison between manufacturers and wholesalers B. buy merchandise exclusively from the...

A(n) ______________ is a set of firms that make and deliver a given set of goods and services to the ultimate consumer.

A(n) ______________ is a set of firms that make and deliver a given set of goods and services to the ultimate consumer. A. supply chain B. buying...

A ______________ is a business that sells products and/or services to consumers for their personal or family use.

A ______________ is a business that sells products and/or services to consumers for their personal or family use. A. manufacturer B. wholesaler C....

Why is it imperative that manufacturers like HP and Procter and Gamble understand how retailers operate?

Why is it imperative that manufacturers like HP and Procter and Gamble understand how retailers operate? A. Manufacturers will be able to sell...

Which of the following businesses would NOT be considered a retailer?

Which of the following businesses would NOT be considered a retailer? A. a hot dog cart at the Highland Games B. Delta Airlines C. University...

What is retailing?

What is retailing? A. It is the merchandising component of the retail mix. B. It is the set of business activities that adds value to the products...

There are no laws that dictate what is ethical and what is not.

There are no laws that dictate what is ethical and what is not. Answer: FAL...

Costco and Home Depot are both retailers and wholesalers.

Costco and Home Depot are both retailers and wholesalers. Answer: TR...

Since J.Crew and Victoria's Secret design the merchandise they sell and contract with manufacturers to produce the product for them, they would be considered horizontally integrated.

Since J.Crew and Victoria's Secret design the merchandise they sell and contract with manufacturers to produce the product for them, they would be considered...

Drycleaners, hair salons and auto repair businesses are considered retailers.

Drycleaners, hair salons and auto repair businesses are considered retailers. Answer: TR...

Ethical principles can change over time.

Ethical principles can change over time. Answer: TR...

As part of their strategy, the supermarket chain, Whole Foods, utilizes local producers and offers private-label products.

As part of their strategy, the supermarket chain, Whole Foods, utilizes local producers and offers private-label products. Answer: TR...

Food retailers experience better financial performance than retailers that focus on hard and soft line products.

Food retailers experience better financial performance than retailers that focus on hard and soft line products. Answer: FAL...

Scrambled merchandising increases intertype competition, which occurs between retailers that sell similar merchandise using different formats, such as specialty and discount stores.

Scrambled merchandising increases intertype competition, which occurs between retailers that sell similar merchandise using different formats, such...

Retailers are the final phase of a distribution channel that link manufacturers to consumers.

Retailers are the final phase of a distribution channel that link manufacturers to consumers. Answer: TR...

The final paragraph of an application letter should

The final paragraph of an application letter should a. thank the readers for reviewing your application materials. b. ask for a personal interview. c....

Which of the following would be the most suitable statement to include in the body of an application letter?

Which of the following would be the most suitable statement to include in the body of an application letter? a. I can effectively supervise people. b....

The opening paragraph of a solicited application letter should be all of the following except:

The opening paragraph of a solicited application letter should be all of the following except: a. It should be straightforward. b. It should identify...

Which of these is not a sound guideline for addressing a letter of application?

Which of these is not a sound guideline for addressing a letter of application? a. Address your letter to an individual rather than an organization. b....

Identify an effective strategy for gaining the reader's attention in an unsolicited application letter.

Identify an effective strategy for gaining the reader's attention in an unsolicited application letter. a. Identify the particular position for which...

Which of the following salutations is appropriate when you can't obtain the name of the person to whom you should address a letter?

Which of the following salutations is appropriate when you can't obtain the name of the person to whom you should address a letter? a. Dear Sir b....

A cover letter is like what type of letter?

A cover letter is like what type of letter? a. request b. good news c. collection d. goodwill e. sales Answer: ...

What type of application letter is written in response to an advertised job opening?

What type of application letter is written in response to an advertised job opening? a. solicited b. blind c. prospecting d. unsolicited e. all of...

When responding to a job opening via e-mail, you should

When responding to a job opening via e-mail, you should a. send a fully-formatted résumé. b. offer to send your résumé as a text file. c. insert keywords...

For an electronic résumé, you should replace bullets with

For an electronic résumé, you should replace bullets with a. periods. b. equal signs. c. carets. d. hyphens. e. asterisks. Answer:...

Which of the following is a valid guideline for formatting an electronic résumé?

Which of the following is a valid guideline for formatting an electronic résumé? a. Use a variety of typefaces. b. Use spaces instead of tabs to...

What is the most important part of speech in electronic résumés?

What is the most important part of speech in electronic résumés? a. nouns b. verbs c. adjectives d. prepositions e. adverbs Answer:...

Which of the following is not a benefit of electronic résumés?

Which of the following is not a benefit of electronic résumés? a. A computer can perform a restricted key word screening which can lead to a direct...

Which of these is not a benefit of an electronic résumé?

Which of these is not a benefit of an electronic résumé? a. The job seeker's résumé is available to multiple employers. b. The job seeker may be...

The purpose of using appropriate keywords to describe your characteristics and credentials in an electronic résumé is to

The purpose of using appropriate keywords to describe your characteristics and credentials in an electronic résumé is to a. concisely and honestly...

Which of the following characteristics or qualifications should not be listed on a résumé?

Which of the following characteristics or qualifications should not be listed on a résumé? a. marital status b. fluency in a second language c. special...

Which of the following statements about references for a résumé is accurate?

Which of the following statements about references for a résumé is accurate? a. Using a professor's name without permission is acceptable because...

All of the following are good words to make your work experience come alive except

All of the following are good words to make your work experience come alive except a. coordinated. b. endeavored. c. negotiated. d. presented. e....

If you have little or no work experience, you should

If you have little or no work experience, you should a. list the experience section first. b. show how the skills you developed by participating...

Of the following job descriptions on a résumé, which does not begin with an action verb?

Of the following job descriptions on a résumé, which does not begin with an action verb? a. Created customer databases with complex queries. b. Maintained...

Which word would be most effective in a résumé?

Which word would be most effective in a résumé? a. attempted b. endeavored c. hoped d. developed e. tried Answer: ...

Identify the correct guideline for composing the content of a résumé.

Identify the correct guideline for composing the content of a résumé. a. Write in complete sentences. b. Choose general, vague words. c. Use only...

Your résumé should

Your résumé should a. reflect strong communication skills. b. show how your experience qualified you for the job. c. indicate increasing responsibility. d....

The work description, "Supervised the successful installation of a new wireless networking system" is appropriate for a résumé because it

The work description, "Supervised the successful installation of a new wireless networking system" is appropriate for a résumé because it a. subordinates...

What would a recruiter be likely to think about the following job objective? "Challenging position that lets me apply my education and experience and allows for increased responsibilities over time."