_______ occurs when a manufacturer undertakes retailing activities.
A. Globalization
B. Product-related marketing
C. Backward integration
D. Horizontal integration
E. Forward integration
Answer: E
_______ occurs when a manufacturer undertakes retailing activities.
A. Globalization
B. Product-related marketing
C. Backward integration
D. Horizontal integration
E. Forward integration
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.