Why is it advantageous for retailers to be vertically integrated?

Why is it advantageous for retailers to be vertically integrated? 




A. Retailers have the greatest control over its supply chain.
B. Retailers can expand their services easily to the Internet because they can direct orders to the manufacturer.
C. Retailers have realized that to stay competitive, they must become vertically integrated.
D. Customers prefer retailers who are vertically integrated.
E. There is no advantage to being vertically integrated.





Answer: A


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