McKenna was shopping for a new electric mixer. Online she found the perfect one at williams-sonoma.com, but when she went to the Williams-Sonoma store, she found the same mixer for $15 more. The retailer has a problem with:

McKenna was shopping for a new electric mixer. Online she found the perfect one at williams-sonoma.com, but when she went to the Williams-Sonoma store, she found the same mixer for $15 more. The retailer has a problem with: 



A. depth of merchandise prices
B. a corporate problem between channels
C. price inconsistency across channels
D. product inconsistency
E. None of the above




Answer: C


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