The offering of merchandise NOT typically associated with the store type is called:
A. scrambled merchandising.
B. intratype competition.
C. product diversification.
D. channel conflict.
E. vertical differentiation.
Answer: A
The offering of merchandise NOT typically associated with the store type is called:
A. scrambled merchandising.
B. intratype competition.
C. product diversification.
D. channel conflict.
E. vertical differentiation.
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