Matt used to shop for electronics at the closest Best Buy store. But now that he has his iPad, he does his electronic shopping online at bestbuy.com instead of in a Best Buy store. This is an example of ___________.

Matt used to shop for electronics at the closest Best Buy store. But now that he has his iPad, he does his electronic shopping online at bestbuy.com instead of in a Best Buy store. This is an example of ___________. 




A. leveraging
B. efficient fulfillment
C. inconsistent execution of services
D. cannibalization
E. market presence




Answer: D


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