Ayesha went to Amazon.com to see the latest book by her favorite author. When she opened the website, Amazon.com greeted her by name, and recommended books based upon the purchases and books she viewed in the past. Amazon.com was utilizing:

Ayesha went to Amazon.com to see the latest book by her favorite author. When she opened the website, Amazon.com greeted her by name, and recommended books based upon the purchases and books she viewed in the past. Amazon.com was utilizing: 



A. shopping bots
B. cookies
C. broad-band Internet access
D. limited information
E. repeat customer service strategy



Answer: B


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