______ is when a firm performs more than one set of activities in a marketing channel or supply chain.
A. Channel diversification
B. Horizontal development
C. Horizontal integration
D. Vertical development
E. Vertical integration
Answer: E
______ is when a firm performs more than one set of activities in a marketing channel or supply chain.
A. Channel diversification
B. Horizontal development
C. Horizontal integration
D. Vertical development
E. Vertical integration
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.