Catherine was interested in purchasing a digital camera so she went on Best Buy's website to learn more about the different features and capabilities of the device. Since she was going to Target to buy her groceries anyway, she decided to just buy the digital camera at Target. This is an example of:

Catherine was interested in purchasing a digital camera so she went on Best Buy's website to learn more about the different features and capabilities of the device. Since she was going to Target to buy her groceries anyway, she decided to just buy the digital camera at Target. This is an example of: 



A. channel migration
B. cross-shopping
C. multi-channel users
D. entrepreneurs
E. electronic agents





Answer: A


Learn More :