Why is it imperative that manufacturers like HP and Procter and Gamble understand how retailers operate?
A. Manufacturers will be able to sell directly on-line.
B. Manufacturers will understand how to get their products on the shelves and sold to the customer.
C. Manufacturers can better sell merchandise without retailers.
D. Retailers can expect fewer buyouts to occur.
E. Manufacturers can limit multi-channel integration.
Answer: B
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