_________ arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private-label merchandise.
A. Globalization
B. Product-related marketing
C. Backward integration
D. Horizontal integration
E. Forward integration
Answer: C
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.