Nike selling products to sporting goods retailers plus having their own Nike Town store, _________ is occurring.
A. forward integration
B. vertical integration
C. backward integration
D. horizontal integration
E. crossselling
Answer: A
Nike selling products to sporting goods retailers plus having their own Nike Town store, _________ is occurring.
A. forward integration
B. vertical integration
C. backward integration
D. horizontal integration
E. crossselling
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.