A message is more persuasive if you
a. use high-pressure sales tactics on your reader.
b. promote a product's features by satisfying the reader's needs.
c. discuss only the physical attributes of the product you're promoting.
d. exaggerate the product's capabilities.
e. cluster your diverse audience into a single category.
Answer: B
Learn More :
GEB Chapter 7
- Which of the following is a good statement in the final paragraph that motivates the reader to take some action?
- How should a product's price be handled in a persuasive sales letter?
- Which sentence is most effective in generating interest in a product?
- What should you consider when developing a central selling theme in a persuasive sales letter?
- Which is not a technique to use to open a sales letter?
- If your claim is not a routine one, your persuasive letter should
- The opening sentence, "Although your store policy is to offer a refund within seven days, I am seeking a refund for an item I purchased nine days ago" is ineffective for a persuasive claim because it
- Unlike a routine claim letter, a persuasive claim letter
- One reason to write a persuasive claim letter is that
- Which sentence is the most effective in a persuasive claim letter?
- When writing a persuasive request for a favor, do all of the following except
- You need persuasion when requesting a favor from someone you don't know because
- When you want to sell an idea, your persuasive message should not
- Which of the following situations would not be classified as an attempt to sell an idea?
- When writing a persuasive request, ask for the desired action
- If you are asking a favor of an acknowledged expert, you should not
- When the reader will not directly benefit from granting the favor you request, your persuasive message should
- Before asking a favor in a persuasive request, you should
- You want to persuade your college administration to adopt a new plan for on-campus parking. Which of the following would be most persuasive?
- When writing a persuasive request in which you anticipate an obstacle, you should
- Which of the following traits helps you convince your reader that a persuasive request is reasonable?
- An effective opening statement in a persuasive request
- Use an indirect organization plan for all of the following situations except when
- Use a direct organizational plan for all of the following situations except when
- If you were writing a persuasive claim letter requesting credit on your next cell phone bill because you could not make or receive calls for two days in September, an effective subject line would be
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