Which of the following is a good statement in the final paragraph that motivates the reader to take some action?

Which of the following is a good statement in the final paragraph that motivates the reader to take some action?

a. If you want to try our product, please call us today.
b. Act now! Time is running out!
c. Why not try this computer software for 15 days and let us know what you think?
d. Because quantities are limited, return the enclosed order card by September 1 to ensure that you receive this unusual poster.
e. I hope that you are interested in this product.

Answer: D

How should a product's price be handled in a persuasive sales letter?

How should a product's price be handled in a persuasive sales letter?

a. State the price after discussing the major benefits.
b. Position the price in either a complex sentence or a compound sentence.
c. Compare the price of the product with that of a familiar object, such as a newspaper or a can of soda.
d. Include the price in a sentence that mentions a reader benefit.
e. all of these

Answer: E

Which sentence is most effective in generating interest in a product?

Which sentence is most effective in generating interest in a product?

a. The XL Laser printer prints documents at 1,200 dpi.
b. The ergonomic keyboard was designed to help computer users.
c. Baking bread is easy with a BreadWinner.
d. The CD player can hold up to ten CDs at one time.
e. You can quickly solve any computer problem by using the easy-to-read online help menus built into the software.

Answer: C

What should you consider when developing a central selling theme in a persuasive sales letter?

What should you consider when developing a central selling theme in a persuasive sales letter?

a. Use position and repetition as two methods for emphasis.
b. Select one physical feature of the product to discuss.
c. Point out different benefits to different readers within the same sales letter.
d. Avoid mentioning the central selling theme until after the first paragraph.
e. Think in terms of product benefits not reader benefits.

Answer: B